Blog categorized as Business

Hoping to tap into the growth of wireless networks across college campuses, other public spaces and within homes, Sony is introducing a new pocket-sized gadget for instant messaging and other internet-based communications.

The mylo — which stands for "my life online," — will be marketed tow...

Jeffery Philips has a brilliant post on this:

When you consider it, one person driving a car alone on a highway is a relatively complex undertaking by itself.  Adding other people driving other cars adds tremendous complexity, yet we seem to get by fairly well, with the vast majority of people ...

Here is a very interesting quote from Bradley Horowitz, Yahoo's Product Strategy, Vice President.

”... We like people who are passionate about their product. If you have people with a pure financial motive, in my experience, the product suffers. Certainly, someone could figure out a way to scratch a...

Yesterday, I had written a post on how technology disrupts consumers' use of an existing product or service. And how it often leads to changes in the product mix of companies.

I wanted to discuss on how telecom companies' mix of their revenues would change with VOIP becaming a reality in the near fu...

In the early 2000 internet boom, I saw predictions like the coming era of paperless offices, death of post as emails and e-greetings were growing etc. which spelt doom for some traditional offline services.

What's interesting to note  is new technologies bring new and different uses for existing...

Companies such as HP and Microsoft as well as P&G and Whirlpool, have begun an eight-week pilot to test the concept of an intelligent washing machine.

The mobile angle? The machine is tied into a home network that can alert you via SMS, as well as messages on the TV, that your laundry is done.

&...

Read this lovely post from Peppers & Rogers:

"Value is created when an employee interacts with a customer," said Dr. John Fleming, chief scientist for customer engagement at Gallup. "A good company will measure and manage that encounter."

Fleming spoke about a concept called H...

USA Today writes:

"It would be a disservice to tell people to load up their wallets," says Mallory Duncan, NRF's general counsel and senior vice president. "People should balance their entire card portfolio carefully. Only take cards with genuine value to you as a customer."

What ...

When I started learning  the first principles of marketing at my  B-School, I was fascinated by an extremely insightful & thought provoking article called "Marketing Myopia". It gave me a new perspective about how companies should look at their business and what myopic market...