Blog by S.Swaminathan

Geoffery Colvin has written a book Angel Customers and Demon Customers. He has some nice point of view on these kinds of customers:

In our experience across a wide range of industries, companies typically find that the best 20 percent of their customers account for 150 percent of total profits! The w...

There's an emarketer report on what US adults find worthwhile and trust when it comes to promotions. To me, it's a benchmark of how consumers may see them across different geographies too. Take a look: 

At Ad:tech, Chris Anderson, Editor of Wired Magazine is his keynote address spoke about this topic:

The major theme of Anderson's speech was the notion mass media was an anomaly and our current world of fragmentation, niche interests and the resulting Long Tail is the norm. Before mass media existed,...

Seth Godin provides an interesting perspective on toxic employees and how they manage customers:

Toxic employees are the ones that have difficulty with their co-workers, or worse, far worse, with your customers.They make two big confusions:

• They confuse "How can I help this prospect/customer?...

If you want succeed as a marketing professional today, there are a new set of skill sets that you need to learn and practice. Ad Age has a fantastic article on this. While it is focussed on the CMOs, it is relevant to every marketing professional at any level .Here's the topline:

Here are the top fiv...

Dr Margaret-Anne Lawlor, makes some interesting points on how postmodern consumers view brands and product choices in front of them:

Postmodernism is concerned with consumer choice, continuous change relating to consumption patterns and product availability, along with marketing practices that challe...

Shlomi Ron has a thought-provoking article on how telco marketers' mindsets have to change in an increasingly landless telephony world.

The land-line school of thought is characterized by a localized connectivity that "chains down" device users to one place -- at a point of access -- and d...

Reena Jadhav has some interesting rules that interactive marketers could follow for the my generation:

• Personalized: Imagine each visitor having a uniquely personal experience with your service and website. It drives loyalty and interaction because it's "mine."
• Pint-sized: Think capsules, s...

Om Malik  has a fantastic post on this topic:

Our whole lives are about doing more in less time, trying to cram everything into 24 hours, in a day that is filled with constant interruptions. Instant messages, emails, and the constant chirping of cell phones have surely and slowly squeezed our at...

NY Times has an article on how young adults in the US are givng scant notice to newspapers. The article reports that:

Thomas Patterson, a professor of government and the press at Harvard who conducted the survey, said that young people today do not make an appointment with news every day the way olde...