Blog by S.Swaminathan

NY Times has an interesting article on how Adobe is marketing its new product directly to consumers. For me, this is the shape of things that brands will come to accept from marketing folks:

ADOBE software is a well-established tool for anyone working, or even dabbling, in computer-based design.Adobe...

Here's an article from emarketer on this topic:

Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was...

Apple's iPhone, in my view, is a case study on marketing by buzz. There's a lot to learn from this for other brands.

Economist had this to write about Apple's iPhone marketing strategy:

The actual launch day, June 29th, became known as “iDay” among Apple cultists. Queues started forming days in advanc...

NY Times has an interesting article on how recipe searches on the internet are gaining huge interest among women:

Roughly 50 million people, or one-third of active Internet users in the United States, visited food sites in May, Mr. Cassar said, with sites like foodnetwork.com and kraft.com attracting...

Kate Lips is a social media strategist. Here's her take on what's the next big thing on the mobile?

"Well the network operators and handset manufactures losing a little control of course.The previous model was that you had to create an app which would work on a handful of phones, then work reall...

"The agency of the future will be half a software company and half an entertainment company because that's the new landscape." according to Ajaz Ahmed, chairman and co-founder of independent digital marketing agency AKQA.

Cory Doctorow writes:

An "information economy" can't be based on selling information. The information economy is about selling everything except information.

When you create products, experiences or services around information that you have or ones you collect continously, I presume new bus...

Noah Elkin writes in a article -'real-world data ...might affect my purchase decision.'

That's is so true. When you see a salesman, you feel he has an agenda to sell his products. So, we get a lot more cautious. We raise our defences. When you see an ad, you know they will have to say nice things ab...

Loved this quote:

"Our brain is like a microscope. The more knowledge we gain in an area, the more sharper our brain and the more details we are able to observe and appreciate".

I always thought that if you are a keen observer, it improves your knowledge.  But, if you decide you  w...

Economist has a fantastic article on learning innovation principles from Apple. Here are some tips from the article:

Not invented here and very welcome here

The first is that innovation can come from without as well as within.In fact, its real skill lies in stitching together its own ideas with techno...