Blog by S.Swaminathan

Josephine Green, is a Senior Director of Trends and Strategy at Philips Design. Her perpective on design is quite interesting:

• History teaches us that technology truly becomes a growth engine when, and only when, it is accompanied by social innovation.
• Because any new emerging technologies have to be ...

I prefer to call advertising opportunities on Joost as customer interaction platforms, as it helps me constantly remind myself of the amount of reinventing we need to do to move away from traditional advertising formats.Ilya Vedrashko has a great post on the kind of opportunities Joost is throwing-u...

Microsoftthinks the advertising business model for traditional media — venues where advertisers still channel most of their spending — will fall apart faster in the coming five years.

"We're saying newspapers will go online, and there will be massive innovation that comes out of that," Gate...

Wired has a great article on this topic:

"Authenticity is the benchmark against which all brands are now judged," notes John Grant...

Overloaded by sales pitches, consumers are gravitating toward brands that they sense are true and genuine.

What does it take to be authentic?

Authenticity const...

Wired has an open debate - Do leaders teach? or Do teachers lead? - between Bill George, Professor at Harvard Business School and Wendy Kopp, President, Teach for America. In the quest of building customer-centric organizations, I feel it is important that there are enough leaders at every level in ...

Olga Boterowrites:

I came home one night from work, and my 15-year-old daughter told me, "Mommy, a robot called you to confirm our reservations to go to Peru during Easter break." I could not help laughing. I laughed so much she got upset. She said, "I am serious. It was not a person. ...

Ever wondered what goes behind people who come-up with great ideas? And do you want to know how their minds work?

It's the subliminal impressions that you pick-up everyday that makes a difference to your thinking. You may never realize what caught your attention but it's there right at the back of yo...

Read an extremely good article in ET friday last. Written by Verne Harnish, he says:

What is the underlying handful of fundamentals that drive everything else that’s important in business? What is still fundamental today in building a successful firm that hasn’t changed for over a hundred years? Tom ...

Dell is known for its direct to consumer PC selling model. In a significant shift in strategic intent from the past, Michael S Dell  said " The direct model has been a revolution, but it is not a religion".

NY Times reports:

The direct sales model had been the key to Dell’s success. Ta...

NY Times reports Joost, the Internet television service being developed by the founders of Skype, has lined up several blue-chip advertisers, including United Airlines, Microsoft, Sony Electronics and Unilever, as it prepares for its introduction. While some advertising on Joost will resemble tradit...