Blog by S.Swaminathan

American Express has launched a unique online initiative called The Members Project that enables its cardmembers to come together as a community by submitting and sharing their project ideas for making a positive impact in the world. Cardmembers can rate and discuss the project ideas on message boar...

Financial services products are sometimes too intimidating for consumers or too transaction focussed. How can you make an age old financial product like credit card interesting. Why not skins for credit cards that you have in your wallet? I read about this idea and thought it was quite interesting. ...

I have been reading a lot articles on disruption,crisis management in corporations, rapid cultural changes in society, changing media habits of consumers due to new techonologies etc. I have always wondered how does one keep pace with such sweeping changes and how, me as a leader, keep the edge...

Michael Lowenstein has some nice advice on how employees can drive customer loyalty:

..most managers and executives in almost every company, are familiar with the terms "employee satisfaction" and "employee engagement." Not so familiar, though, is employee commitment.

Employee sat...

Keith Pardy, Sr.Vice President, Strategic Marketing, Nokia says  in an interview to McKinsey’s Trond Riiber Kundsen says:

• "Our experience is that consumers hate confusion, and maintaining relationships is much more important than flashy, big-burst marketing."
• "It’s not about pushi...

Outlaw Consulting has released a report on the 'most trusted brands' amongst young consumers. Called the 2007 Trusted Brands Index, it reveals which are brands that earned the trust and loyalty amongst young trendsetters across US.

It has some interesting take for brands across the world who are loo...

Here's a nice video that shows how the relationship is breaking!

It's time they understand each other, start a dialogue, have frequent conversations, reach out to each other and make up for the lost time!

I have always believed that when you automate marketing campaigns, marketers and service providers need to understand that there is a lot of soul that needs to be added to it. E-mail marketing has been growing at a rapid pace but it seems to face this problem. I am subjected to a lot of email market...

Subroto Bagchi, COO of Mindtree Consulting makes some lovely points on what it takes to build an organization. Frankly in my view, it's the 'soul of the enterprise' that makes all the difference.Everything else is replacable. Business  will follow if you cultivate the right culture. Ask yoursel...

Lester Wunderman spoke at the Forrester Marketing Forum. This is what he had to say:

The opening lines of my talk were: "David Ogilvy was famous for creating his agency's slogan: "we sell or else." I went on to say that, in this customer-centric era, we here at Wunderman have moved fur...