Blog by S.Swaminathan

Seth Godin writes:

The first is fear.

The fear that you'll have to implement whatever you dream up.
The fear that you will fail.
The fear that you will do something stupid and be ridiculed by your peers for decades.
The fear that you'll get fired.
The fear that there will be an unanticipated backlash ass...

Here are some facts about the status of India's internet penetration:

The number of users in small towns has increased over the past few years. Of all the cities mentioned, Pune has the highest cybercafe usage, which is not surprising: the report states that the youth use the Internet more than anyon...

Greg writes:

And, no, I'm not paraphrasing something that I bet Thomas J. Watsonnever uttered in 1943 anyway. But he should have because, ultimately, he might turn out to have been right.

Let's see, the Google grid is one. Microsoft's live.com is two. Yahoo!, Amazon.com, eBay, Salesforce.com are thre...

Read this nice article in NY Times today. It highlights how there must be a service level priority and understanding, amongst employees to treat customers and their requests. Many a times, I feel the inability to understand this, leads to service dissatisfaction in organizations. The intent might be...

Like a brutal child irretrievably mashing together differently-colored chunks of playdough, TiVo's forthcoming amalgamation of online and offline media is the boost they needed to get me interested in paying for a DVR subscription. Facing up to competition from cable and dish providers at one end an...

Customer advocacy may be the greatest single indicator of institutional health, and what bank consumers hear from their customers may be more important than the ads they read, see or hear. Those are two of the findings of RKM Bank Advocate, a new research report authored by RKM Research and Communic...

Rob Fields writes:

Fast Company highlights the work of an agency called Campfire, which has been responsible for some of the most highly touted viral campaigns of the past few years: Audi’s “The Art of the Heist” for its A3 sedan; ESPN NFL Football 2K4; and The Blair Witch Project.

.....one of the key...

John Grant has a great post on this topic. Anybody who is in the business of building brands or in marketing communications must read it. They must read, adopt, practice and evangelize it.

Here's an excerpt from the post:

So what is ENGAGEMENT?

It is obviously related to a new set of tactics and media...

Thoughts of China and rapidly advancing communications technologies are what keep Martin Sorrell awake at night, the WPP Group chief executive told yesterday's Media Convergence Forum at Manhattan's Le Parker Meridien hotel.

'No longer an advertising company'
As part of a detailed view of where WWP i...

A recent survey by the Consumer Internet Barometer found a dramatic increase in the popularity of Internet TV viewing. One out of every ten online consumers now chooses to catch news or TV highlights while surfing the web. Given the convenience of Internet broadcasts, it’s no surprise. Consumers can...