Blog by S.Swaminathan

Clive Humby's talk at ANA Senior marketer’s summit, Kellogg School. It's a great read.

Data is just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be...

Things can't crazy any further! Take a look at this new service:

eMiles is a new service that will start January, 2007 in which you will be paid frequent flier miles to sit and watch advertisements. Looks like everyone’s willing to give you something for watching ads or writing blog posts these days!

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According to an In-Stat study, mobile users are more interested in getting directions and location-based information on their mobile phones than they are receiving mobile TV. A survey of 1,000 mobile early adopters and businessmen, only 15 percent expressed a strong interest in mobile video, while l...

Now, Contextual Advertising for Videos is available. Walnuts are text advertisements that appear within internet videos. They make sure that your Walnuts are relevant to the video that they appear in. Immense is a network of online video publishers that use Walnuts in their videos. Walnuts catch vis...

There is an interview with Bruce Smith, Chairman and Chief Executive of Tesoro Corporation in NY Times. He makes an interesting point about work and to me this is so true what makes successful people and great coporations:

"One thing I tell my sons today — I now have five sons — is, do something...

In an era of sharing and collaboration mania, when anything  that is "User Generated" or "Shareable" gets everybody's attention, a presentation on marketing got my attention. The content looked interesting to me and I clicked.

I found this was a corporate presentation by Sale...

Here's an interesting post that I picked-up from the Forrester's Consumer Forum 2006 blog:

Experience-based Differentiation

The premise of experience-based differentiation (EBD), as Bruce explained it, is that "Most large companies cannot emulate Disney and Starbucks. What's more achievable?"...

Marketing is increasingly evolving to become a series of conversations with customers. It's got to be genuine,  cut-out jargons and present true facts, if it has to remain relevant in this new age of 'collaborative information  access & sharing' amongst customers.

Here's an example from...

Russel Davis has a great post on how sees the future of planning:

• New planning cultures are starting to emerge, both growing out of distinct cultures (North American planning is not like British planning) and out of different thought-styles.
• The only difference is that planners are willingly abandonin...

Remember the set menu of print, radio and television, delivered at specific times, for the masses and only in the ways the creators defined? With the arrival of the Internet, digital TV, mobile phones, iPods, weblogs etc.—the media landscape has changed from the linear, to one of many layers, consum...