Blog by S.Swaminathan

Seth Godin has a great post on this:

1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you can fail.

2. You won’t get it right the first time. Your campaign will need to be reinvented, adjusted or scrapped. Count on it.

3. Con...

Marketers at Procter & Gamble are testing a revolutionary marketing tool that, through the power of computer-generation, is saving them years of traditional research.

The reactions, behaviour and experiences of consumers are being played out for them to see thanks to the Cave – a walk-in three di...

There has been a lot of buzz around scrybe. Looks like an incredible product that can make  a customer's life simpler, easier and convenient.

Scrybe^TM is a groundbreaking online organizer that caters to today´s lifestyle in a cohesive and intuitive way. Simple solutions for some age old problem...

One of the effects of a globalized economy and the degree to which cultural sharing has taken place through mass consumer culture is that consumers learn more about the customs and popular art forms of other nations, making viable a degree of mass cultural sharing that has never been accomplished on...

Gartner analysts predict there will be a large-scale shift in technology influence toward consumers and away from central corporate IT departments.

In a keynote speech on Monday, Gartner's director of global research, Peter Sondergaard, warned conference attendees that consumerization will be the mo...

HBS Working Knowledge has an interesting article on this topic. Read on:

You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do? You can persuade them—through public service announcements, colorful leaflets, and on-the-gr...

I had written a couple of days back about P&G's  AG Lafley's speech at the ANA Convention. NY Times has an article on the same. Here's what Wal-Mart's Stephen F. Quinn Sr.VP had to say:

Stephen F. Quinn, senior vice president for marketing at Wal-Mart Stores, the nation’s largest retailer, e...

So after much speculation about which city would be WiMax’ed first - Pune or Bangalore, it seems Chennai has stolen the show: Aircel launched WiMAX and aims to make Chennai wire-free and provide coverage across the commercial areas of Chennai. They’ve used “802.16d standards at a speed range of 2 to...

What makes a brand successful now-a-days with constantly evolving consumer expectations and changing mindsets. Consumers  are continously looking for new experiences, new innovations and new benefits. How does one create an appeal that is enduring and indelible in their minds? There's a thing t...

Scott Karp writes:

As advertising dollars continue their inexorable march from offline to online, the battle for control of those dollars will be fought over the fuzzy middle ground between branding and direct response. I can’t count how many times at the OMMA conference I heard someone say it “depen...