Blog by S.Swaminathan

Susan Abbot writes:

Umpqua bank has charmed us before with their gorgeous web site and their coffee-serving branches that feel like living-rooms or hotel lobbies. They continue to push the envelope.

Go, Reach, Savor and Cruise - these are bank accounts?

Bank products and packages are well known for the...

David Polinchockhas  an interesting post on how brands need to recalibrate  their measurement benchmarks keeping the new customer touchpoints and realities in mind.

Our preoccupation with the traditional advertising model is one of the reasons that the industry still concerns itself with me...

John Moore urges marketers to evaluate the impact of brand activities like their personal checkbook! I quite loved the idea as it really puts things in perspective for marketers. It's a simple idea that makes the point with a telling impact.

Here's what he had to say:

Just as your personal checkbook h...

How many phones do you have today? An office phone, your mobile phone, your home phone  plus a phone or two more for different reasons, I guess and when you multiply this with all the friends and contacts you have in your phone book, life looks really complicated when you want to contact somebo...

I see people around always discussing money - most of the time lack of enough. They are constantly looking at others saying how he or she makes more money. But, the ones who have made most money, don't seem to start wanting to make money. They start with what they are interested and excited about. S...

Seth Godin has this interesting post:

If marketing is the art of spreading ideas, then teaching is a kind of marketing. And teaching to groups verbally is broken, perhaps beyond repair. Consumers of information won’t stand for it. We’re learning less every time we are confronted with this technique, ...

Here are some interesting statistics on Indian consumers and households(according to the "Employment and Employment Situation in India, 2004-2005). 

• Women head about 11 per cent of the households in India. Comparatively, they have, on an average, a relatively smaller household size and a m...

Sean Moffitt has this interesting post. These traits seem so true when I look at people around me who I get influenced by.

I find people who are information hungry are the guys who spread the word the most. Also, people who adopt technology/products earlier, tend to spread the buzz faster, as it just...

Madison Avenue seems to have got the Second Life virus. Leo Burnett, one of the world's leading advertising companies, has set up an ideas hub in Second Life.

Conceived as a celebration of creativity, the yet to be named hub will immediately bring together in a virtual world nearly 2,400 creatives fr...

Global families today are harnessing pervasive technology and media to help them manage busy households and achieve more balanced, satisfying lives, according to research released today by global Internet company Yahoo! Inc. and OMD, a worldwide media communications specialist.

The Yahoo!/OMD study ...