Blog by S.Swaminathan

They say marriages are made in heaven. In an information and networked era, the net seems to be place where it happens faster, I guess.

Bharat Matrimony is one of India's largest matrimony sites.  It's  a site where you can search, identify, know more, find your partner and ultimately get m...

Branding is essential but ill-understood. Managers mumble mantras to their minions about the importance of maintaining the integrity of their brand while consciously or inadvertently sabotaging their efforts. The jumbled semiotics of bad branding undermines the performance of everyone in an organiza...

At Whitewater Winery, which pops its first cork at a grand opening Saturday, customers can create and bottle their own wine, choosing from an array of varietals or blends. Owners Pat and Jenny Higgins provide the juice (called "must"), which they purchase from a distributor. Under their gu...

Washington Post has this interesting article where Steven Pearlstein writes about the 'unadvertising' culture that's spreading in the ad business!

Back in the era of mass products, mass markets and mass media, it didn't matter whether advertising was clever (Alka-Seltzer) or annoying (Charmin), or ju...

Increasingly, it's a cold truth that when marketers want to talk to customers, customers are not listening to them. But, when customers want to talk to them, the marketers are not there to participate in the dialogue. How can marketers take advantage of such rare moments?

An HBR Article talks about f...

5square.com has released completely integrated software that manages the entire process of selling a car.

The Web-based system automates every part of the sales process, including lead management, CRM, showroom control, desking, F&I, inventory, customer marketing campaigns, and dealership analyt...

Colors radiate moods and unleash a kind of  'sensory experience' amongst customers. Brands use a splash of colors to attract customers thro' packaging, signages, product brochures, mailers, press advertising, visual merchandizing and on the web to create a 'sensory brand experience' with their ...

In an interesting story - Why hypermarts are a hit in India- Indian customers are checking out everything in sight, visibly overwhelmed by the choiceand prices in hypermarkets.

Today, the country has barely 25 hypermarkets, but the belief is that India's 67-odd retail destinations can easily accommo...

India is a hot bed for mobile services. It is one of the fastest growing mobile markets in the world. Last month, 5.9 million customers got added according to TRAI.

Keeping with this trend, US based Trilogy has launched a new service yourbillbuddy.com. It helps Indian mobile customers select the 'bes...

Mobile Common short codes (CSCs) are moving into the world of big-time marketing with increasing speed. The codes, which provide carriers with a short series of numbers that allow wireless customers to send text messages, are becoming valuable marketing tools for big consumer brands, says Mark Smith...