Jim Berkowitz writes:
Brace yourself. Here are five of the advertising words you should never use:
1. Quality - This may be the most overused word in advertising, which is the primary reason why you should stay away from it.
2. Value - Like quality, value has been ruined by overuse. Value, like ...
"More than 90 percent of large companies believe that consumer recommendations are important in influencing other consumers' purchase decisions," says Emily Riley, JupiterResearch analyst...Nevertheless, many of them "are not focusing efforts on managing the conversation among consume...
In the physical world scarcity is what leads to value.
In the digital world abundance is what leads to value.
There is no such thing as scarcity in digital goods. They can be replicated instantly and as many times as you want without losing quality.
This has led many who grew up in the world where scar...
NY Times has a interesting article titled - The American way of debt . It provides some interesting insights into the impact of debt in the society, consumer culture and traces its roots very well:
Larry Weber has some great, provocative comments on brands & marketing for us to think about:
"Building brands used to be about creating messages that would endure for decades. Those days are over. Shorter product life cycles, a dynamic media landscape, and restless consumers mean that brands can become irrelevant within a few years, or even within a few months. Companies have to keep r...
The web and business environment is abuzz with a lot of models on customer generated media(CGM), WOM( Word-of-mouth), viral marketing etc.
Here's a great example of customer driven banking:
Yunus, 57, is the founder of Grameen Bank, headquartered in Dhaka, Bangladesh. (Grameen is the Bangladesh...
Wired reports:
A new website that aims to transform music-industry economics is set to go live Thursday, giving musicians a major cut of the proceeds while largely freezing out record labels and other intermediaries.
La la, which allows fans to trade music discs for just $1 plus shipping, pledges to g...
Unilever has launched Choices, a front of pack logo programme designed to help consumers identify packaged foods and beverages that offer a healthier choice.
The front of pack logo is designed to help consumers choose foods that have limited amounts of trans fats, saturated fats, sodium and sugars.
&...
From today on, eBay users who also happen to be car fans can obtain information on the new-generation E-Class on eBay’s website. They will also have the opportunity to participate in an auction for a special edition E-Class model, with the proceeds from the sale to be donated to the Laureus Sport fo...
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