"I think one of the most interesting things about their philosophy is to start out with a price that the consumer will want to pay and figure out a way to make it," said Ken Bernhardt, a marketing professor at Georgia State University in Atlanta. "That is completely backward from the ...
More than twice as many vehicle buyers are finding their late-model used car, truck or SUV via the internet than newspaper and magazine classifieds combined...
Some 16 percent of car buyers now find their vehicle via on online classifieds, compared with 7 percent via print classifieds - essentially r...
Here's a nice interview with Michel Tilmant, Chairman of ING. ING Direct, the Internet-based savings bank has been highly successful in the US.
He talks about the success of ING Direct and has quite a few radical thoughts on banking and how it is done:
Play areas, which cost about $100,000, have become such kid magnets that mall landlords don't want to take a chance parents will be tugged away to a competing mall by their offspring panning the play area as same old, same old.
Close to the success of pre-paid mobile in the developing world( India, for example, is adding atleast 2-3 million customers every month) which helped expand the market, Microsoft with its partners is expected to launch pre-paid PCs!
The initiative, dubbed Microsoft FlexGo, aims to lower the barrier...
WFNX/Boston, flagship station for the WFNX Radio Network and Snapple have announced a landmark partnership that will see the heritage Modern Rocker broadcast commercial-free for 40 days as part of a unique "brandcasting" initiative.
Short messages and event announcements will be seamlessly...
We have heard of offshoring - Technology services that are being provided from India or China at a significant cost advantage. Now, as this competitive advantage gets to become less and less attractive over the next couple of years, what are the other trends one can spot?
CROWDSOURCING says Wired!...
Darrel K. Rhea, CEO of design research outfit Cheskin outlines five levels of brand experience:
Rhea describes how the highest level, meaning, actually reinforces our sense of reality an...
The staid bank branch is getting a makeover.
As competition for deposits intensifies, a number of banks are trying to capture customers' attention by revamping their buildings to look more like coffeehouses and retail boutiques, and less like the stodgy brick-and-mortar operations of old. The new des...
Jeff Jarvis has this fantastic post on his take of the future of media.
I believe this has profund implications for brands and marketers. They have to get ready for era which is moving from 'media monoliths' to 'media microliths' - small network of people who will play a critical role in shapi...
(33)
(29)
(0)
(1)
(10)
(1)
(8)
(8)
(1)
(2)
(4)
(23)
(381)
(47)
(21)
(9)
(192)
(124)
(1)
(6)
(1)
(1)
(2)
(4)
(7)
(0)
(0)
