Blog by S.Swaminathan

Brands increasingly are getting into redefining their relationships with consumers by adding value to their lives thro' their products. It's no more about selling products and forgetting them. Hershey is one brand that has taken a step in this direction. Many brands who want to be leaders tomorrow w...

Kathy Sierra has a very good post on how products and services become mediocre:

• The more successful the product or service is, the stronger the pressure to give in to user requests.The worst thing we can do is give in.
• Not knowing who we should listen to.
• Inability to filter the useful feedback from th...

Read this lovely pieces of great business advice on how to look at yourself and the business you lead.  Follow this, your business & your employees will become customer-centric overnight!

Thanks Brand Autopsy

LESSON 1:Dig deep to identify what you are truly passionate about (hint: it's not always the product itself) and convey that message to employees, customers, and colleagues. When you are passionate, you come across as excited, energetic, and enthusiastic -- all of the qualities people like to see in...

A couple of days back , I had posted on Getting ready to  auction television time. Here's a follow-up on that news!

Days after Ad industry task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay has won the bid. "We've looked at...

Can we ever do it? Banks have become an inevitable part of our lives. But, Sunday Mail has some interesting perspectives on how the landscape is changing for banks. The take-out really is that banks have to find new ways of serving demanding customers and their competition seems to be not other bank...

NY Times has an interesting article on why the convergence will take some time to happen:

David G. Sanderson, who heads the media consulting practice at Bain & Company, offers four reasons most people won't be downloading their favorite shows onto their TV's any time soon: limitations in broadban...

Customers hate to get locked-in with any of their service providers. 

Hence, when mobile number portability was announced, it was a boon for customers  because if they wanted to switch to another mobile service provider, they could do so easily as the mobile number was owned by the custome...

A group of marketers led by Wal-Mart's Julie Roehm today put out the call for advertisers to contribute $50 million for a test of an online auction system to buy and sell TV advertising.

The initiative is being championed by an ad-hoc group of 10 marketers including Wal-Mart, Hewlett-Packard Co., Ma...