Blog by S.Swaminathan

Paul English has some interesting tips  for customers to cheat IVR systems of companies and get to a human on the other side! He along with some volunteers have developed a cheat sheet to bypass phones systems.

Welcome to gethuman.com! This free website is powered by over one million consumers w...

Coca-Cola has invited six promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States – to Torino, Italy, to attend the Olympic Winter Games and share their experiences with the world -Called Torino Conversations

The students/graduates were chos...

INDIA is indeed in the midst of a process where it faces the window of opportunity created by the demographic dividend.

Andy Mukherjee writes about the power of Indian consumer and how India needs to take advantage of this in the next decade or two.

Seventy percent of Indians will be of working age in...

With over a billion mobiles on the planet, I feel the customer experience on mobiles will increasingly get innovative by using the web . Here's an example of what the user experience can be:

Locamoda is a company that creates  proprietary interactive networks that extend the power of the web to...

TRAI(Telecom Regulatory Authority of India) reports:

• Total number of mobile users in the country as of January 2006 is 80.61 million
• Gross telecom user base is around 130 million, so teledensity nears 12 per cent
• Over a 4.7 million customers went mobile in Jan 06!

Download indiamobilejan06.pdf

thro' co...

I have been writing in the past, that Google will disrupt traditional advertising whenever its starts offering its advertising solutions for the traditional print media. I guess the time has come!

Google has started auction of print ads. Know more here. 

The steps are simple:

1. Choose your publicat...

To get the new consumer's attention today and in the future, time spent and engagement are the new rules of the branding game. Joseph Jaffe has some great thoughts on this topic:

• Trust & loyalty are no longer precursors for success
• Marketers have to be dexterous, entrepreneurial, risk inclined and...

As MP3 technology gives greater accessibility to all forms of audio content, there has been tremendous growth in the area of audio books. Audio books offer a very different user experience and are finding a loyal band of devotees amongst people who regularly need to drive long distances.

Accordingly,...

Introducing an evolution in Mobile Marketing. PaperClick is a patented techn...

Anheuser-Busch plans to launch its own direct-to-consumer network. Details of the strategy are still under wraps, but the new channel, code-named "The Bud Screen," will debut sometime during the fourth quarter of Super Bowl XL, offering viewers the opportunity to download advertising, prog...