The company's aim is to provide more localised content to customers(in India).
The world's No. 1 search engine, Google, on Tuesday announced opening of its sales and marketing offices in New Delhi and Mumbai. The offices will cater to its growing business in India besides developing business opportun...
John Hagel writes:
Over the past century, institutions have been perfecting highly efficient approaches to mobilizing resources.In the past decade, we have seen early signs of a new model for mobilizing resources. Rather than "push," this new approach focuses on "pull"—creating pl...
Jim Barnes writes:
Customers know about relationships; they are not stupid.
Forget the card
The customer of 2006 has evolved and, to a very great extent, has grown up with and understands the power of technology. She knows when a message from a company is "systems generated." A birthday card...
Paul Greenberg writes:
Now the game is to create wonderful and emotional experiences for consumers around whatever is being sold. It's the experience that counts, not the product...It's fast becoming the norm in all industries.
Read more
Thro' crm guru
CRM Guru writes:
Today's smartest marketers are beginning to use the strategies and technologies that power loyalty programs, without incurring the expenses associated with full-blown "membership" programs. Technology is the key; database management applications or vendors allow a company t...
David Polinchock writes:
So, I was shopping at Harrods while in London last week and I picked up a catalogue for Red Letter Days, a company that provides experience gift certificates.
Business Week has this story on Steve Jobs. Here are some excerpts:
So what is Jobs' secret? There are many, but it starts with focus and a near-religious faith in his strategy. For years, Jobs plugged away at Apple with his more proprietary approach, not worrying much about Wall Street's complaints.
...
Tiffany Young writes:
It's well known that children younger than eight have difficulty distinguishing advertising from educational programming, and there have long been protections in place to distinguish the two on television.
Let's look at the current media landscape for kids:
Business Week writes:
For more than 150 years, messages of joy, sorrow, success came in signature yellow envelopes had delivered by a courier.
"Recent generations didn't receive telegrams and didn't know you could send them," Chayet said. Several telegraph companies that eventually combined ...
Business 2.0 carries a very interesting point of view from scientists, consultants, former google employees, tech visionaries on what google's future is. Here' are some excerpts:
Scenario 1 (Circa 2025): Google Is The Media
Google TV, Google Mobile and the rise of e-paper create the perfect storm.
Sinc...
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