Blog by S.Swaminathan

Dale Wolf writes:

NY times has this article on how India is marketing itself  at WEF( World Economic Forum) with some great  PR & customer experience strategies. The total budget for the "India Everywhere" campaign is $ 5 million. 

Here are some excerpts from the article:

Delhi swept into...

Decanter has this interesting story of South African wine brand Stormhoek.

What is in no doubt is that vast numbers of people post and read blogs, and Stormhoek decided to exploit this by offering bloggers a personalised free bottle to taste and comment on.

Around 100 bottles of the Stormhoek Shiraz ...

NY times writes:

The eldest of the millennials, as those born between 1980 and 2000 are sometimes called, are now in their early to mid-20's. By 2010, they will outnumber both baby boomers and Gen-X'ers among those 18 to 49 - the crucial consumers for all kinds of businesses, from automakers and clot...

Harvard Business Review Working Knowledgereports:

Best Buy is reimagining its big-box retail concept to focus intensively on customer needs, and the company's supply chain is an integral part of the new vision.

The Best Buy transformation shows how supply chain executives from a range of industries c...

Michael Krauss writes in American Marketing Association journal:

Marketing is not a do-it-to-the-customer, one-way process. The highest aim of marketing is to create products and stories about them that empower customers to sell for you. Don’t simply create loyal customers. Create customers who are e...

Fred Reichheld writes:

The only customers who respond are bored, lonely, or angry about some unresolved gripe. Are these people representative of your customer base? More important, do they represent your best customers, the ones you most want to keep happy?

A bank, for example, surveyed its customer...

Marketing Vox reports:

..the shift from ATL(above-the-line) to BTL(below-the-line) spending is in part the result of changing consumer attitudes; more sophisticated consumers demand relevant messaging that engages them in a dialog, and which allows them to interact with the marketer through their pre...

Koen van der Wal  has a nice post where he mentions about Josephine Green, Senior Director of Trends and Strategy at Philips Design and her philosophy to design in Philips.

Josephine talks about the importance of linking technological innovation with social innovation for maximum impact. Here a...

Couple of months back, I had reported that  several years back, Coke had a great research study that quantified the importance of WOM and its impact on sales.

Here's the pdf of the same.

Download coke_wom.pdf