Blog by S.Swaminathan

Marketing Vox reports:

Third screen media announced the launch of the world's first advertising management solution  for mobile content providers.The new platform, designed to streamline ad management and delivery on mobile networks, has been selected by publishers such as The WeatherChannel, US...

Saffo writes:

The web is at the centre of an emergent personal media revolution in the same way as TV in the 1950s was at the centre of mass media revolution that shaped the latter half of the 20th century.

From mass to personal media (key differences)

           ...

They don't seem to be.

Here's an interesting bank retention survey by Vox . Here's what the report had to say:

• Bankers who answered our Bank Retention survey think rates and fees are their biggest nemesis, with 73% saying it's the main reason for why a customer leaves. 
• However, our customer poll...

Johnnie Moore writes:

I'm reading John Seddon's book on quality management, I want you to cheat!. It challenges conventional ideas of managing quality through service guarantees and measurements.

He contrasts two approaches to using customer feedback. One bank employed a firm of consultants to do ...

Here's a very interesting article from Business Week where C K Prahalad argues about the ingenuity of companies serving customers in developing economies and how they can eventually challenge global companies.

Here are some excerpts:

View those same streets through the eyes of C.K. Prahalad, however,...

Honda Motor Ltd. on Friday announced the launch of its scooter model `Pleasure' and inaugurated its first exclusive showroom for women customers branded as `Just4her' here (in India).

The showroom would be run entirely by women to make women customers feel at ease when they shop for scooters.

"Wo...

A study by BIGresearch reveals some interesting facts on what marketers must take congnizance of, if they want  to get on top of a customer's purchase preference:

In this study, Word-of-Mouth ranked as the most influential marketing medium. The "Top Ten" most influential marketing medi...

Amazon.com, ever hungry to boost sales, is moving into the realm of sales-oriented entertainment content with a weekly internet TV show starring iconoclastic comedian Bill Maher.

The half-hour program, Amazon Fishbowl with Bill Maher, will make its live debut broadcast on June 1. Twelve weekly episo...

Peter Davidson writes:

Painting your business name or logo on the roof of your building to advertised to airplane passengers overhead is nothing new, but painting a HUGE logo on the roof to be seen on Google satellite photos is new.

Podtrac,  a company that connects advertisers with podcasters, said Tuesday it will hold the first online advertising auction to determine ad rates for the podcasting market.

Advertising positions for three iTunes podcasts are being auctioned starting today. They include a technology podcast, &...