Blog by S.Swaminathan

Rob Graham writes:

"If the demand for content is growing rapidly, where is all that new content going to come from?"

The short answer is "from whoever wants to create it."

If you step into the way back machine and return to the 1980s, the creation of video content was in the domain...

Fast company has this interesting interview with A.G. Lafley, CEO of Procter & Gamble. He says:

We have to create a great experience every time you touch the brand, and the design is a really big part of creating the experience and the emotion. We try to make better, but better in her terms.

I thi...

Here's one more way to involve consumers and build  an engagement with a brand - Red Bull Art of Can

The Red Bull Art of the Can Contest offers a platform through which any person regardless of age is invited to take part. Artists, students, grandparents and all of those in-between are invited t...

Japan Rail launched their long-awaited Mobile Suica service, which will allow customers to use their FeliCa-enabled Osaifu ketai (wallet phone) to get into the station simply by swiping their handset past the turnstile reader. The service will be available at almost 900 stations located in the Tokyo...

Richard Edelman writes:

The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years...

In January, Lego put out word that it's looking for 100 more citizen developers. These volunteers won't enjoy the exalted insider status of the MUPers, whose ranks have recently grown to 14. But over the next few months, they will be allowed to buy prerelease versions of the NXT kits at discounted p...

India resorts survey is the ultimate resource for holiday accomodation in India.

It has accurate & focused information about practically every holiday resort and leisure hotel in India - the database now has 1519 properties in it; from enchanting little home-stays to ancient palaces, from budget ...

"The closer top management is to the customer, the more successful an organization is likely to be." --Dan Cathy, president, Chick-fil-A

thro' fast company

Fast Company on innovation:

Entrepreneurs believe in the power of networking. Many are very good at it. They become good because they recognize that most people with interesting notions usually have only one piece of a puzzle. Often unexpected combinations of ideas, or chance meetings of people with ...

Today the relationship between banks and customers is less intimate, creating less incentive for customers to remain loyal. If banks want to regain their customers' trust—and, therefore, their loyalty and patronage—they need to reconsider how they interact with them.

The personal relationship that pe...