Blog by S.Swaminathan

Dan Pink writes:

I re-read Kevin Kelly's article, "We Are The Web," from the August Wired. I'm glad I did. It's the smartest and most illuminating analysis of the Internet I've read in a long while.

Here are some key points that I have picked from this article which relates to a new kind of...

As a follow-up to my earlier post on future of music, NY Times has this interesting article that further reaffirms some of the points of that post:

The hot topic among mobile phone executives gathered here for a cellphone trade show is the push to transform handsets into portable music players. By ne...

Chris Dahlen writes:

Here are the broad headlines from the Future of Music coalition policy summit:

CDs are on their way out. While the 80-minute compact disc may be the standard format for years to come, nobody's excited about it. Sales are down, and the customers see less and less value in a regular...

Jeff Jarvis writes:

TV networks will not die. But neither will they grow - and in business, isn't that as good as dying? Their audiences have been steadily falling away for a decade. Network ad revenue is now flat and a host of new gadgets compete for viewers' attention.

Yet it's not technology that ...

Sep 29th, 2005( i.e. today) in India is a pretty difficult day for a business traveller. There is a strike by the employees' union at all airports across India. Millions of passengers will be left stranded at the airports due to this strike. I have been travelling for the last 2 days and am really s...

I was reading an article on what is the role of CCO (Chief Customer Officer) in a company, as this is a designation that has been popping-up now and then in organizations. 

Here are some important points that are being made by Dennis DeGregor of BankAm to make it work in companies:

• Increasingly ...

Jennifer Kirkby writes:

Although 95 percent of companies collect feedback, only 50 percent brief staff on its contents, a mere 30 percent use it and a paltry 5 percent bother to tell the customer what action they took. Prime causes of this sorry state are poor cross-functional collaboration and lack ...

I had, in the recent past, written about a number of interesting customer segment focussed campaigns from Virgin. Here is yet another brilliant one from Virgin Mobile. The usage and application of the key insight - 'pester power' of kids, is what amazed me the most about this idea.

Virgin Mobile has...

CRM daily has an interesting article on customer loyalty. Here are some key points from this one which I felt were relevant:

• SAS survey conducted last month says that 67% of consumers indicated price to be a major factor in their shopping choices. Only 35% felt reward programs generated loyalty! (It ...

NY Times has a nice article on how consumers today search and compare information about  medical symptoms, doctors and hospitals:

Now that millions of consumers are surfing the Web to research their own medical symptoms, many are taking the next step: comparison-shopping online for hospitals and...