Blog by S.Swaminathan

This is a question that we always face when we deal with product managers and companies. Here's a nice twist:

What new innovation can you bring in tyres that is relevant  and useful to the customer?

Diego Rodriguez writes:

Tyres - When spun faster than the corresponding groundspeed of the car the...

Off -late there has been a spate of malls, multiplexes and new format retail stores that have spawned across Indian cities. I have always felt, these have become more of a problem for the average shopper, as these are extremely crowded, just take too much of time to check-out and I always figure out...

William Cusick  writes:

I know I've yapped about automated customer service systems before, but - despite so-called cost efficiencies - there are compelling reasons to seriously think about abandoning this technology until somebody can come up with a truly better mousetrap.

Consider these number...

Janet Kraus writes:

Customer loyalty--it's a phrase we hear repeatedly, yet its meaning is still often convoluted. For some, customer loyalty means customer satisfaction. For others, customer loyalty refers to increased spend levels. While the idea certainly encompasses both of these views, we need t...

Anna Muoio writes:

According to the creative people behind the BrainStore, an "idea factory" in Biel, Switzerland, it's possible to generate new ideas with as much rigor, and as much speed, as it takes to make products on an assembly line.

Where do great ideas come from? They come from righ...

John Moore writes:

Starbucks never sought to create a brand. The company was too busy being a business than trying to be a brand.

Starbucks was too busy building a viable and profitable business to think about something as seemingly trivial as branding. Starbucks was too busy sourcing and roasting t...

Chris Carron of Forrester has just released a report on  what does it take to speak to  young consumers. Here is what he has to say:

1. Gadgets

Young consumers love consumer electronics even more than their adult counterparts: more than two-thirds own PCs, DVD players, home stereos, game con...

John Hagel writes:

The blogosphere has been grappling overtime with the Web 2.0 meme over the past week. Perhaps the most significant event was the release of Tim O’Reilly’s long awaited What is Web 2.0 article.

Here are seven principles that are shaping Web 2.0:

Fast Company has announced its second annual customer first awards.

Here are the winners:

Our Customer Champions

Here are the parameters and how they scored: