What happens when world's smartest business thinkers come together? It brings out a riot of brilliant ideas, unprecedented innovation, never before seen viral effects, great word-of-mouth activities that create a buzz and some unbelievable customer-centric marketing thinking.
Remarkabalize got launch...
Jim Berkowitz writes:
Membership for the newest thinking in customer loyalty – SHOP SCAN SAVE – has more than quadrupled since the start of a TV advertising campaign three weeks ago.
SHOP SCAN SAVE enables shoppers to receive money saving offers to their mobile phones by text message, which can then ...
Fortune has a very good article on the power of listening. Here are some tips:
Chris Baggott writes:
I'm re-reading my old standby...Strategic Database Marketing by Arthur M. Hughes. As many of you know, this has been my bible since it was first published. This is the third addition and I'm flattered to have some cases in this new updated version that now cove...
Max Lenderman writes:
There's a Chicago-based experiential marketing boutique agency called Bamboo Worldwide that has a great website to play with. While clicking on the monkey, I discovered the "12 Secrets of the Bamboo Lounge," which I now share with you.
Secret # 1: One great experience ...
Economic Times, had a lovely article on the Indian Army and there are a lot of lessons that corporate execs can pick-up from their best practice list:
The army believes in the doctrine of the “Warrior and a Winner”. In the battlefield, the “Winner Takes it All” and there’s no space for the second-bes...
Kathy Sierra writes
Imagine you're trying to launch a new software product, book, web service, church, small business, social cause, consulting practice, school, podcast channel, rock band, whatever. The most important skill you need today is not fund-raising, financial management, or marketing. It's...
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