Blog categorized as Advertising

At Ad:tech, Chris Anderson, Editor of Wired Magazine is his keynote address spoke about this topic:

The major theme of Anderson's speech was the notion mass media was an anomaly and our current world of fragmentation, niche interests and the resulting Long Tail is the norm. Before mass media existed,...

If you want succeed as a marketing professional today, there are a new set of skill sets that you need to learn and practice. Ad Age has a fantastic article on this. While it is focussed on the CMOs, it is relevant to every marketing professional at any level .Here's the topline:

Here are the top fiv...

Dr Margaret-Anne Lawlor, makes some interesting points on how postmodern consumers view brands and product choices in front of them:

Postmodernism is concerned with consumer choice, continuous change relating to consumption patterns and product availability, along with marketing practices that challe...

Shlomi Ron has a thought-provoking article on how telco marketers' mindsets have to change in an increasingly landless telephony world.

The land-line school of thought is characterized by a localized connectivity that "chains down" device users to one place -- at a point of access -- and d...

Reena Jadhav has some interesting rules that interactive marketers could follow for the my generation:

• Personalized: Imagine each visitor having a uniquely personal experience with your service and website. It drives loyalty and interaction because it's "mine."
• Pint-sized: Think capsules, s...

Om Malik  has a fantastic post on this topic:

Our whole lives are about doing more in less time, trying to cram everything into 24 hours, in a day that is filled with constant interruptions. Instant messages, emails, and the constant chirping of cell phones have surely and slowly squeezed our at...

NY Times has an article on how young adults in the US are givng scant notice to newspapers. The article reports that:

Thomas Patterson, a professor of government and the press at Harvard who conducted the survey, said that young people today do not make an appointment with news every day the way olde...

NY Times has an interesting article on how Adobe is marketing its new product directly to consumers. For me, this is the shape of things that brands will come to accept from marketing folks:

ADOBE software is a well-established tool for anyone working, or even dabbling, in computer-based design.Adobe...

Here's an article from emarketer on this topic:

Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was...

Apple's iPhone, in my view, is a case study on marketing by buzz. There's a lot to learn from this for other brands.

Economist had this to write about Apple's iPhone marketing strategy:

The actual launch day, June 29th, became known as “iDay” among Apple cultists. Queues started forming days in advanc...