Blog categorized as Advertising

It's simple. Easy. And convenient - Mobile Coupons will be the way the world will go.Imagine with over 2 billion mobile phones across the world, it will be easy to download and use it in any supermarket.

Cellfire is a service dedicated to enabling people to save money at their favorite stores and res...

MobiTV, is the first global mobile television and radio service provider targeted at reaching the 2 billion mobile phone users worldwide.

The MobiTV® service is available in the US through Sprint, Cingular and several regional carriers; in the United Kingdom through 3 and Orange UK; and is now avail...

Ad Age writes:

Push the button, buy the product direct from the ad. That’s always been the holy grail for TV advertising and now it’s coming -- to radio.

Interactivity -- the ability to buy Teri Hatcher’s sweater by pushing the red button on a remote control -- has been a TV buzzword since the mid-19...

Richard Edelman writes after his visit to Davos on this topic:

Who is the biggest distributor of content? It is the consumer, who does not expect to be paid for this service but wants free in kind services. We also need to enhance individuality within each community."
-- Tom Glocer, CEO, Reuters

...

CIO writes:

Every time you see significant dysfunction in the way a company or brand interacts with its customers, it is not the fault of one corporate function but two—both marketing and technology.

According to the American Customer Satisfaction Index (ACSI), this proliferation of service channels h...

"If you aren't there, just forget us" - This is what the consumers are telling CPG(Consumer Packaged Goods) marketers. Hence, marketers have been forced to shift gears and own a share of relationship with customers online.

DM News reports(via Marketing Vox):

Consumers are leading CPG manufa...

Coca-Cola has invited six promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States – to Torino, Italy, to attend the Olympic Winter Games and share their experiences with the world -Called Torino Conversations

The students/graduates were chos...

I have been writing in the past, that Google will disrupt traditional advertising whenever its starts offering its advertising solutions for the traditional print media. I guess the time has come!

Google has started auction of print ads. Know more here. 

The steps are simple:

1. Choose your publicat...

To get the new consumer's attention today and in the future, time spent and engagement are the new rules of the branding game. Joseph Jaffe has some great thoughts on this topic:

• Trust & loyalty are no longer precursors for success
• Marketers have to be dexterous, entrepreneurial, risk inclined and...

As MP3 technology gives greater accessibility to all forms of audio content, there has been tremendous growth in the area of audio books. Audio books offer a very different user experience and are finding a loyal band of devotees amongst people who regularly need to drive long distances.

Accordingly,...