Blog categorized as Branding

Just tried using  R-Connect( a wireless internet card that can be plugged into a laptop and can be used in over 115 towns in India ) from Reliance Mobile, a leading mobilephone services company in India.

The packaging was brilliant. Lovely images of a man sitting and surfing the net on the beac...

Seth Godin writes

Marketing projects are almost always vague.
They almost always involve people who aren't your direct reports.
And they almost always use people who have other stuff on their plate.

(this, btw, is very different than running a factory, where all three things above are never true).

So, he...

It's a known fact that print medium is getting squeezed (for their share of advertising budgets) between the power of the emerging new digital media that promises interactivity and TV that provides entertainment. Magazines have to get innovative and adapt to this new reality.

Magazines have a huge o...

Over the last year or two, the government owned telecom Co. MTNL, has been constantly improving its service due to some aggressive  telecom competition in India. They have become innovative and relatively better customer focussed.  I was quite impressed with their customer service centres ...

Fast Company writes

There are chinks in the armour even for the most admired companies in America.

And they should want to get better, right? So we've helpfully identified "opportunities for improvement," as they say on performance evaluations, at companies otherwise celebrated for great cu...

Adam L. Penenberg writes in wired

Think of 18- to 34-year-olds as generation WHOIS. They live on e-mail, communicate via instant messaging, change ringtones on their cell phones at the drop of a baseball cap (turned backward, naturally), play video games, download music (sometimes they'll even pay fo...

via adage

• Increasingly, there is a blurring line between commercial spots and short, subtly branded films. It is becoming important to get your brands into what the consumers are interested to see rather than what you would like to say. For example, cable networks in the US are now working closely wi...

Fortune just released the list of fastest growing Cos for 2005. The growth of the big daddies - P&G, Fedex and Lowe's is something other companies can learn from.

Here's how they do it:

1. P&G talks about the importance of organic growth - Getting more business from your existing customers. ...

I had written a few weeks back, referring an article by Prof. Mohan Sawhney - Marketing Manifesto, on how marketing departments need to learn to be process oriented. I came across an interesting "thinking tool" that can help one put this into action. It's called the Theory of Constraints. ...

David Polinchock writes

A new marketing application from Kraft is leveraging the iPod phenomenon in a way that goes beyond podcasting. Owners of the ubiquitous device who download the company's "Greatest Hits of Summer" widget can carry a library of over 100 Kraft-inspired recipes with them...