I think customer conversations  or chatter or buzz will increasingly have a great impact on brand preference, brand awareness and marketshare. I did a trend analysis of some Indian brands in different categories - Retail, Telecom, Technology, Banks etc. You can do it here for the following bran...

David Polinchock writes:

So, I was shopping at Harrods while in London last week and I picked up a catalogue for Red Letter Days, a company that provides experience gift certificates.

The Economist has a very good article on Frequent Flier miles. It was in 1981, the frequent flier program was launched in the US by Amercian Airlines. Here are some interesting facts from the article:

• Today, more than 130 airlines issue miles
• About 163m people around the globe collect miles
• Total stoc...

According to a study by Big Search, the 10 top list of most influential media, across all age groups:

1. Word of mouth
2. TV
3. Coupons
4. Newspaper inserts
5. Read article
6. Direct mail
7. Magazines
8. In-store promotion
9. Cable TV
10. Internet advertising

Rajesh Jain writes  on a report  from smartmobs where they take a look at the next step in "always on" communications, in which new technologies like RFID and smart computing promise a world of networked and interconnected devices that provide relevant content and information wha...

Just think of any long-term relationship that you are in now. You must work at it, contribute to it and make adjustments during it to make it work over time. And you continue to do so. Why? Because you see a better future by having that relationship than be being without it.

So, how do you get peopl...

....consumer generated media has become an important source of brand information for marketers....

Consumer generated media cannot be controlled. However, it can be listened to and joined in a way that provides marketers rich detail about brand perception and a channel through which to directly comm...

Marshall Lager writes:

Businesses have gotten the message that wireless will be increasingly important to all areas of operation, including CRM. Even back in 2004, "Mobilizing the Enterprise," an IDC survey of its mobile advisory council (a group of early-adopter businesses that had mobiliz...

Some direct mailers are pushing the envelope.

Mailboxes are being filled with increasingly urgent, seemingly official messages from the government or banks. But they're not. They're from marketers who are simply trying to get a consumer's attention in the daily clutter of bills, catalogues and adver...

The Hindu writes:

"....only about 600,000 subscribers among over 5 million Internet users have opted for broadband.

The Telecom Regulatory Authority of India (TRAI), which envisaged a liberal policy framework for broadband, has rightly called for concerted efforts by service providers to achieve...