If you want your brain to stay sharp, you have to work it. "I write complex code every day of the week. That's all the brain exercise I need." you say. But you're wrong. If you want to keep your brain alive, you have to do things your brain doesn't expect. The ...
I could not believe it. All of us have heard of Linux as an open source software but here is the world's first open source ad agency!
Here's an agency that is paying $ 50 for every approved submission of branded content in video. An agency that believes in reality and not fantasy! Real l...
Why use dumb posters and outdoor signages, when your customers can now interact with the message on them? Yes, you can transform the experience with Hypertag now.
A Hypertag is a new way of allowing you to access info and content on your mobile phone directly from objects like outdoor advertism...
It's official now. "Engaging" with customers is becoming a more important metric than the much used concept of "frequency" which has been used by media planners for years now. This is expected to complement the other traditional media measures.
Yesterday, the Association of&...
Reading this article in BBC, the need to set the context of creativity in a new framework became quite evident in my mind.
I just came across a brilliant viral marketing campaign by Virgin Express. This is a really smart way of engaging customers and building a huge word-of-mouth for the brand.It's a great idea because it combines mobile marketing, internet, offline promotions, advertising, sponsorships etc.
It is ...
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