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Data confidentiality and privacy is a primary right which Indian consumer needs to demand, as the economy becomes more and more digitally driven.

Data privacy and protection is a fundamental foundation for an emerging data-driven economy like India. Permission marketing will be the next battleground ...

07.08.18 07:58 AM - Comment(s)
Jackie Huba is one of my favourite thought leaders in the area of customer-engaged marketing. Listening to her can give us great inspiration and a lot of ideas on how to get our customers involved with our brands.

Jackie Hub...

08.10.06 11:15 PM - Comment(s)

In a new series of posts from this month, I will  start writing about what makes people behind successful companies do it the way they have gone out and done things. Things that have changed the company, the culture and of course their customers' lives too. 

Here's first in the series, an ...

02.09.06 06:49 PM - Comment(s)

Springwise has this post on Women only Bank:

Austria's first bank for women was recently opened by Raiffeisen in the ski resort town of Gastein. The concept was developed in association with Emotion Banking, which conducted extensive studies about women and finances, and how they interact with banks....

16.07.06 09:08 PM - Comment(s)

Unilever has launched Choices, a front of pack logo programme designed to help consumers identify packaged foods and beverages that offer a healthier choice.

The front of pack logo is designed to help consumers choose foods that have limited amounts of trans fats, saturated fats, sodium and sugars.


08.06.06 10:42 PM - Comment(s)


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