Blog by S.Swaminathan

Always on has a great post on this debate. Here is what he has to say:

One thing that I wonder about is how will viewers click to find the site of the advertiser?  Is this important?  Isn't this a key way that advertisers determine the success of a campaign?  Will click-throughs be som...

Xerox has come out with a great customer innovation.Take a look:

Inspired by the fact that many print outs have a life-span of a few hours (think of the emails you may print out just to read, or the content you proof read on the train journey back home), the specifically prepared paper will preserve ...

Informa reports:

The next 12 months will mark the start of a sharp upturn in mobile advertising spend as the proliferation of cheap, high-quality multimedia handsets and the widespread availability of high-speed mobile networks reaches a critical point, according to a major strategic report released ...

Andy Beal posted the  news that Yahoo has entered into an alliance with Acer to become the default search engine in their computers.  Earlier, I read about google having an alliance with Dell. I am just unable to understand this approach.

In an era of web 2.0, where open source, flexibilit...

Scott Karp has a beautiful post where he urges media to evolve into marketing services.

NON-ADVERTISING-BASED FORMS OF MARKETING - especially newer sectors such as branded entertainment, event marketing and experiential marketing - have emerged as the fastest growing segment of the media economy, out...

Steve has a great post on  the topic High Performance by High Potentials. This is a presentation by Keoki  Andrus, Head of operations at Intuit on how best to lead and manage others. Here are some key take-outs:

Seven Deadly Deficiencies
1. Contempt for others
2. Obsession with self
3. Commitm...

Here is one more way Starbucks is building a compelling customer experience.

Building upon the heritage and intimacy of the traditional coffeehouse, Starbucks Salon opens today in New York City for a 10-day series of engaging performances to entertain and inspire audiences in New York. Starbucks ...

Here's an interesting post from Fast Company which demonstrates how executives are more clueless than ever about the financial implications of their customer strategies. Take a look:

Do you know the average annual value of a customer to your business?

Do you know the cost of a customer complaint to ...

Fast Company has just completed announced the 2006 Customer First Awards.

The winners of Fast Company's 2006 Customers First Awards transform ordinary transactions into entertaining experiences -- delighting customers and showing everyone else the way. For the first time, Fastcompany.com has built ...

There's a lot of interest about customer experience design. Increasingly, there is a belief that  true test for great brands is 'walking the talk' across touch points. As customers interact with brands across  various channels consistency of experience is becoming paramount.

I thought the ...