Blog by S.Swaminathan

I had posted a few months back on Bud TV. There's more news coming our way on this now. Read on:

Anheuser-Busch is joining a lengthy list of marketers turning to branded entertainment. Others include American Honda Motor, Best Buy, Cadbury Schweppes, General Motors, Krups, Nestlé, Pepsi-Cola, Procter...

The Indian bloggers have come together to unconference, as they call it, on Sep 9 & 10. The conference is happening in Chennai and there is also an opportunity to participate virtually. The conversation topics are:

• Blogging and Governance - How blogs are being used to provide assistance during ti...

Colin has a great post and a chart on how customers feel with the current telemarketing processes. Sounds familiar? Surely, our customer tele-support needs to get a lot more personalized and empathetic!

The Hug Shirt (F+R Hugs) is a shirt that allows people to exchange the physical sensation of a hug over distance. Embedded in the shirt there are sensors that feel the strength of the touch, the skin warmth and the heartbeat rate of the sender and actuators that recreate the sensation of touch, warm...

In a new series of posts from this month, I will  start writing about what makes people behind successful companies do it the way they have gone out and done things. Things that have changed the company, the culture and of course their customers' lives too. 

Here's first in the series, an ...

There seems to be generation clash when it comes to how consumers want to bank according to a survey done by American Bankers Association.

According to the ABA, when consumers were asked what banking method they use most often, respondents said: Branches: 32 percent; online: 26 percent; ATM: 26 perc...

As MySpace and other social networking sites have grown, they have drawn more and more ad dollars. Last week, Facebook tapped Microsoft for ads, while MySpace recently forged a similar deal with Google. In addition, ad holding company Interpublic Group recently bought a small stake in Facebook, and ...

Involving customers in the innovation process can add value to new product designs.

One company that understands this is the networking giant Cisco Systems Inc. “We’ve found that when we share our tools with customers rather than just demonstrate how much we’ve improved our technologies, we learn a l...

Marketing is in a state of crisis. New consumer behaviors, interactive channels, pressure to improve the ROI of marketing spending, and the challenges of integrating marketing programs require that companies rethink marketing’s role, redefine the marketing organization, and build new processes. Tech...