Blog by S.Swaminathan

In an era of disruptive innovation, this one is a stunner!

The handset accessories firm, Brando has developed a "telescope" for some Nokia handsets, which the company says offers a 6x zoom facility for the camera phone. The design does need the back of the handset to be replaced - to provid...

If attention is increasingly becoming the most important asset  needed to engage with customers, the web is enabling a host of services & products that will lead to customization & customer experience like never before.

Take a look at  Pandora - Customizable radio stations.  L...

1. Our business is change
2. We are on offense. All the time
3. Perfect results count. Not a perfect process. Break the rules. Fight the law
4. This is as much about battle as about business
5. Assume Nothing - Make sure people keep up their promises, Push yourself; Push others, Strech the possible, Expect success - a...

CRM Blog has an interesting post on why CRM alone is not enough:

CRM is essential for managing the transactional aspects of the customer relationship, but it is no longer enough. Executives seeking to build customer loyalty, improve market agility, and manage their brands across global markets are fi...

Chris Anderson has a great article in Wired about People Power and points out to some of this life changing trend for the global economy:

People Power -  The age of peer production. Now we have armies of amateurs, happy to work for free. From Amazon.com to MySpace to craigslist, the most success...

The brand WOM rankings was done by TalkTrack tool, which measures online and offline word of mouth. What's interesting to note is brands with the most WOM and one with net positive WOM. The list is quite different except for a few common ones. Looks like net positive WOM is directly propotional to m...

If you think vending machines just spew the products out and have nothing else to offer, it's time to think again. Coke is planning a whole host of features in their vending machines that will engage customers.

Look at what these vending machines can do:

Coca-Cola said trials of new vending machines ...

P Greenblog has a great post on P&G and its new marketing mantra:

They(P&G) have a CEO by the name of A.G. Lafley, who seems to be quite the man....What makes him good at his job is that he is a genuine visionary and strategist.

Here's some of his quotes:

"We have to create a great experi...

Read a very interesting post on this topic by Alan Mitchell. The perspective this brings to you as a marketer is quite inspiring:

..while the marketing mindset focuses on finding customers for products, the person-centric mindset focuses on finding a range of different products for people. They are l...

I read an interesting article by David Armano thro' futurelab blog on the changing face and evolution of creative mind. This article to me clearly summarizes how organizations need to unleash a new creative environment to create a differentiated customer experience:

The perception of creativity itsel...