Blog by S.Swaminathan

• Do Not compete in existing market space. INSTEAD you should create uncontested market   space.  Do Not beat the competition. INSTEAD you should make the competition irrelevant.
• Do Not exploit existing demand. INSTEAD you should create and capture new demand.
• Do Not make the value/cost...

Michael O'Leary, Chief Executive of Ireland's Ryanair (Research), Europe's most profitable airline, wants to make air travel free. Not free as in free from regulation, but free as in zero cost. By the end of the decade, he promises, "more than half of our passengers will fly free."

The airl...

Marketers still have a long way to go when it comes to understanding and interacting with customers, according to a new study by the CMO Council.

• It found that nearly 75% of marketers did not have a customer advisory board or council.
• Nearly 75% of marketers said they did not manage a formal online co...

Read a lovely quote on this topic:

As a leader: I don't think it's our job to have ideas...there are plenty of ideas around us. We need to listen more."(ed. - YES!)

Thro' christopher carfi

Here's a lovely example of how brands can build "conversations" with customers.

All it needs is imagination and an interested mind!

JetBlue setup this area with a booth that records people's experiences and thoughts about JetBlue.  Read & see more here.

thro' John Winsor

Ross Mayfield has this interesting chart on the power law of participation. Read more of this in his post.

To me the dimensions of the spectrum he has identified is easily applicable to customer- focussed marketing programs. It provides answers to some new, emerging marketing opportunities leading c...

Seth Godin has a great post on this topic:

Great stories are trusted. Trust is the scarcest resource we’ve got left. No one trusts anyone. People don’t trust the beautiful women ordering vodka at the corner bar (they’re getting paid by the liquor company). People don’t trust the spokespeople on comme...

BBC released a kind of vision document on how it plans to get ready for the future called the CREATIVE FUTURE.

It has interesting points on how they see the world of media tomorrow:

"The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side. We shou...

I always wonder how many more passwords am I going to remember-phone banking, ATM, internet banking, credit card, online subcriptions, company's email id, company's  LAN network etc. Life's crazy when it comes to remembering all these passwords. I am also running out of ideas when it comes to c...

Customers demand everything here and now. In an era of nanoseconds service, how do the most innovative companies manage these demands?

BusinessWeek has an excellent article on how they are doing innovating themselves and there's a lot to learn from them. Here's are some key points from the the artic...