Blog by S.Swaminathan

With participatory media, the boundaries between audiences and creators become blurred and often invisible. In the words of David Sifry, the founder of Technorati, a search engine for blogs, one-to-many “lectures” (ie, from media companies to their audiences) are transformed into “conversations” amo...

"Auto makers can either sell cars without passion and struggle with shrinking production, or they can sell cars with passion." - Carlos Ghosn, Nissan CEO.

This is what the auto industry has been going thro' - Circle of Discount Addiction

thro' brandautopsy

Consider this : There are tens of millions of iPods and about 700 million PCs already capable of playing podcasts. These are small numbers compared with the 2 billion mobile phones now in use around the world. The cell phone will become the next podcast-listening device.

Mobile Broadcasting Network h...

Looks like consumers across world expect companies to do the basics right. Reading the findings, it further reinforced my view that customers move their business without informing you, if they are unhappy. They have got no patience to deal with companies that don't care about them. They just expect ...

Looks like if you have the right mindset and not willing to get bogged down, even a boring, age old wallet that we carry, can get a makeover.

Jimi™ wallet is a compact, water resistant and colorful alternative to that stodgy, old wallet that attracts old receipts and out of date library cards like a...

Here’s a great quote that helps you appreciate and realize the importance of customer churn and loyalty.

"Suppose your company lost 10% of your inventory last month, you wouldpanic. You'd get your staff together, lock the doors and figure out exactly where that inventory went. However, the same...

Tourism is getting a digital redesign. Many young travelers are tired of the cheesy guided walks and the slow, sometimes pretentious audio tours that have become the staples of urban tourism.

Travelers need only download and head downtown. Once they get to a certain street or building, they hit ...

Motorola showcased the new technology last week at the National Cable TV Show in Atlanta and the previous week at the Cellular Telecommunications & Internet Association show in Las Vegas.

The key to Follow Me TV technology is communications between wireless devices and the digital video recorder...

Maruti Suzuki  launched an all-new customer loyalty-cum-rewards programme which will benefit new as well as the existing five million Maruti customers across India.

The programme will work through a unique three-in-one Autocard to be issued by Maruti which will be a petro card, a loyalty card a...

Much has been written about YouTube. But, what's impressive is the traction it is getting from big brands. If you are a marketer, it pays to give this some attention. Here's an article from USA Today:

Nike, Warner Bros., MTV2 and Dimension Films are among the firms seeding the site with commercial cl...