Blog by S.Swaminathan

Download leftbrain_marketing_planning.pdf

Forrester has just released a report called left brain marketing planning. They raise the issue of lack of precise marketing planning understanding for the new era. Here are some points made in the report. Also,for some of you  who might want a read this...

Try opening a new bank account online. The issues associated with required funds for the new account, identity verification and many such things are just too complex to complex to handle. Yodlee seems have found a solution for customers and banks. I think the integration of various customer informat...

Changing lifestyle & adoption of technology is creating a new kind of  knowledge available about individuals and their activities. This is creating a new inflection point in sharing knowledge and creating extremely customized experiences based on understanding the individual and what he or ...

Here's a great roundtable on WOM. Listen to Steve Rubel, Rick Murray and Jack Trout on their views of Word-of-mouth marketing.

Here are some great quotes, I heard:

• " Marketing is about identifying people's dreams and helping them achieve it"
• " Coke has to reach out to the evangelists ou...

Seth Godin writes about things we know but don't do:

1. treat different products differently
2. treat different customers differently

1. why doesn't fresh fish cost more than the same fish a day later? bowling a few cents less when it's not so crowded? movie tickets more on the day a movie debuts? why ...

In the modern world, it's an experience no one can escape.

As companies cut costs and shift their call centers overseas, service has become less personal -- and more frustrating.

• It takes firms longer to respond to e-mail queries than it did two years ago, according to Jupiter Research. In a recent st...

Europe aims to be the launch pad for the world's first aircraft offering commercial mobile phone service when an Airbus A318 operated by Air France takes off in March.

The aircraft will offer onboard mobile phone service on short-haul flights within Europe and to and from North African destinations ...

The Advertising Research Foundation (ARF) presented its working definition of "engagement" at its Re:Think conference in New York last week. Marketers are pondering the implications.

The working definition, presented by the ARF's Chief Research Officer Joe Plummer, is: "Engagement is ...

An article of mine that appeared in The Hindu Business Line on this topic.

Here are some excerpts:

While there are several concepts and research streams which may be evolving in marketing literature, technology and increasing customer information available with marketers makes it important for them to...

There is always too much of hype surrounding new media and it always leaves old world communication vehicles cold. I always believe it is the mindset that's the problem when it comes using these media in an "engaging" manner for customers.

Rethinking print advertising is a great post for y...