Blog by S.Swaminathan

Peter Davidson writes:

The 20th century was all about standardization, the 21st century will be all about user customization. Technology has developed to the point where there is no reason why products, services and experiences need to be the same for everyone. Why should my Pepsi taste just like you...

Globally, advertising holding companies  like WPP ,IPG & OMNICOM have always prided themselves as  to having a better understanding of customer insights and rules of brand building. With the advent of new technologies - internet, mobile and other new media forms, there seems to be an i...

Forrester has released a study that ranks  PC & CE brands basis trust placed by Amercian households. The pride of place seems to be shared by  many Japanese companies. It is interesting to see Korean brands - Samsung and LG getting into this cluster. Microsoft seems to have taken a bea...

A well planned and executed loyalty programme has the power to transform a business into a customer-centric profit generator. Here are thirty factors for you to consider....

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thro' thewisemarketer

The South African mobile telephone service provider Cell C has followed in the recent footsteps of competing operator Vodacom to launch its own loyalty programme for prepaid customers.

With the strapline, "It pays to stay on the phone with Cell C", the company is asking its prepaid mobile u...

Payment News reports:

In a comprehensive report that, in our opinion, is a "must read" for senior bankers interested in important emerging competitive trends, the latest issue of the Online Banking Report examines in detail the person-to-person lending business being pursued by Prosper.com ...

Does this sound familiar? Jim Logan writes:

I see this all the time, a business racks up customer and after customer, year after year. They collect names, addresses, email addresses, telephone numbers, etc. And never once write, call, solicit, or offer the customer the opportunity to return. They tak...

If you are manager 1.0, get ready to change or be sure to be left behind.

thro'  Kathy Sierra

Denise Howell writes:

Savvy advertising and public relations professionals have always known this truth: if you're not engaging your customers or clients, you're not reaching them. Today, the same savvy professionals recognize something else: the Web has inalterably shifted the traditional rules of e...

Justine Foo writes in Fast Company:

Now more than ever, companies have to understand human behavior in their effort to inspire customer loyalty. I can explain how brain and behavior are linked, how we take in and process information around us, and how that information motivates our choices. Companies...