Blog by S.Swaminathan

In an era of structured education and standardized testing, this generational difference might not yet be evident. But the gamers' mindset - the fact that they are learning in a totally new way - means they'll treat the world as a place for creation, not consumption. This is the true impact videogam...

State Bank of Travancore has opened a farmers' club.

The bank is promoting the concept of farmers' club as a grassroots level forum for farmers to acquire ideas on efficient farm practices. The bank will sponsor classes by farm experts at the club and help the club with loans to procure implements an...

BusinessWeek writes:

"A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small," explains Branson. "So speed is of the essence."

It's all being driven by a new innovation imperative. Competition is more intense than ever bec...

Enter certified email. It's the online version of the postal concept in which the sender pays a fee to ensure that mail is delivered to the proper address. For email, companies pay a fee to have a special label affixed to their communications that signals the consumer that a third party has inspecte...

Steve Rubel  continues to ga-ga over the new Forrester report on Social Computing.

I had posted one chart that he had put-up in his blog. Now, here is one more chart that I find extremely relevant and thought-provoking for the marketing fraternity.

The rules are changing for the marketing folks...

Limaohio reports the challenges P&G faces in getting customer's attention and its approach to branding.  I thought there is a nice little quote by Kevin Burke, marketing director P&G - North America, which puts things in perspective for marketers trying to do this act.

“There is so much...

Paul Allen writes:

Imagine working for years at a company, developing products or services, and not knowing what your customers think of them. I think the vast majority of employees are in that situation–nearly completely disconnected from their customers. Yes, companies have technical support people...

Google & Nike have come together to launch Joga.

Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world's most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from...

Mark Cuban writes:

Craigs sites facts and figures that should make anyone who believes that the net as alternative to TV is just around the corner, or will happen this decade for that matter, rethink their position.

”despite a great deal of arm waving from “visionaries,” our telecommunications infrast...

We asked a team to go out into the world, and find companies that were older than Shell, more than 100 years old, who were leaders in their industry, and who still had their corporate identies intact.

27 companies met the definition.

Siemens, more than 150 years old
Dupont, more than 200 years old
Mitui...