Blog by S.Swaminathan

Richard Taylor writes in BBC News:

Two-thirds of Japan's population - about 80 million people - are using their mobiles in ways which would make the rest of us gasp in astonishment.

In Japan, another string has been recently been added to the mobile bow with the launch of electronic books and comics ...

Only a challenge will get them excited. Only a project can  keep them motivated. Pose them a problem and they will get into action immediately. Also, the best of the geeks thrive by competing.

So, calling for interviews thro' recruitment ads may not be the best way to recruit. That's an old wor...

James Cherkoff writes about 10 modern marketing facts:

1. The consumer is in control.
"We need to embrace the urgent implications of consumer control."  Jim Stengel, Global Marketing Officer, Procter & Gamble

2. The consumer is sceptical and increasingly resistant to advertising.
“In ...

Fortune has a great piece on how great leaders work - How I work.

Sure, each one of us can pick-up a tip or two from each one of them.

Very nice article from CNN Money. It's important to focus, spend time on a problem, have some freedom and space to work smarter.

Here are some excerpts:

In a world of too much work and too much multitasking, the best way to beat the competition may be to do less.

But it's really, really hard, if not im...

Whenever I recommend referral programs to my clients, they  seemingly look at me with  disdain and questions like - " Will it work?", "Is it not an old world marketing principle?" or  they  ask me " Tell me something more exciting, new and refreshing"...

Here's a lovely post from Tom Peters:

"..if you really want to "put the customer first," put the people who serve the customer "more first." "

He refers to a good book that one might want to read on this - The customer comes second

Enthusiasts bet that consumers — particularly affluent, tech-savvy ones who are cable and satellite companies' best customers — will take to Internet video. PricewaterhouseCoopers forecasts sales of necessary high-speed connections to rocket past today's 35 million homes to 62 million in 2009( in th...

Researchers at Northeastern University say that men are much more open to marketing-related programs and promotions in the mobile space than females. For example, men (in particular, younger men) are more likely to download new ringtones, music and games than females, according to a initial results ...

Airtel announced the launch of Airtel Easy Music across India.

This service is available for all prepaid and postpaid Airtel mobile subscribers from over one lakh plus Airtel retail outlets. This makes Airtel the largest retailer for music not only within the country but also in the world.

How does ...