Blog by S.Swaminathan

Consumer Electronics is no more about cool products. Digitial experiences can create billions of revenue.

Forrester's advice to the consumer technology industry: Stop selling standalone products and start selling digital experiences that integrate products, services, and content in a way that's easy ...

I had mentioned in a post couple of weeks back that Google is increasingly wanting to be 'search neutral'. Now, google has bought over a radio station.

According to mercury news

The acquisition of dMarc Broadcasting -- whose automated process for people to place radio ads mirrors Google's online ad se...

Om Malik has an absolutely brilliant post on this topic:

On Friday the 13th, Dell was lapped by Apple. Oops! Dell has a market cap of about $71.97 billion while Apple’s market capitalization is about $72.13 billion. Apple had sales of $3.678 billion and net income of $430 million. - about 11.69% of s...

..mathematical modeling of humanity promises to be one of the great undertakings of the 21st century.

The clearest example of math's disruptive power is in advertising. There Google and other search companies built on math are turning an industry that grew on ideas, hunches, and personal relationshi...

Vodafone and Sony have teamed up to provide music service on mobiles.

Marketing Vox reports Vodafone Group Plc is to launch a new music service that will allow customers to access music in tune with their tastes using cell-phones, as the mobile giant looks to grow revenues from areas other than phone...

Ad Week has this interesting article on how many brands are striving to create a different experience on the mobile. The challenges are very different from the traditional 30 sec spots, as brands need customers to "seek out" their messages rather than "pump-in" the message as the...

Levi's  is now taking fashion experience for consumers to the next level.

Business Wire reports Levi's announced the launch of  their jeans  that will seamlessly integrate iPod plug and play technology.  The jean is designed to be compatible with most iPod systems and features inc...

Economic Times writes:

Car makers are aggressively promoting cars as entertainment centres. “That trend is definitely growing,” JD Power’s Larry Wu said, adding that the lag time for adopting new technology in cars is much shorter than it used to be, though still a far cry from the speed of the consu...

Warc reports internet behemoth Google, usually at the cutting edge of advertising technology, has gone retro in a test venture with a US newspaper.

California-headquartered Google is buying up leftover advertising space in the Chicago Sun-Times daily in a bid, it says, "to develop new ways to p...

Ad Age writes:

Google’s entry into the online content business will allow users to buy or rent programming on a pay-per-video basis from CBS and the National Basketball Association. With the introduction, Google pits itself against TV networks, Internet portals and any company that produces or distri...