Blog by S.Swaminathan

Andrew Rosenman writes:

How can these user-controlled technologies be leveraged to get more, not less, out of already premium priced television media?

A consumer can suspend the viewing experience to further investigate, in full motion video, the product or service that has piqued their interest. The...

NY Times writes:

Two ascending Internet giants, Google and Yahoo, are to make plain today that they intend to move aggressively beyond the Internet browser and onto the television screen.

Both Yahoo and Google have emerged as potent threats to television networks because they are drawing ad dollars to...

Marketing Vox writes:

A technology startup is offering answers to questions from business travelers who have no access to the internet, writes The New York Times (via MediaBuyerPlanner). Users can register at AskMeNow and download free software onto a cellphone or BlackBerry. They can then call a tol...

NY times writes:

The biggest trend expected at the International Consumer Electronics Show, which begins this week in Las Vegas, is that these machines will be communicating with one another. The theme of this year's show might best be described as Convergence: This Time We Mean It.

• Consumers will fin...

The Economic Times writes:

Get set for the drive of your life for 21st century cars are going to be as intelligent as human beings!

The technology that is going to rule the automotive creations in the 21st century would have senses, similar to human beings. "It will have emotions, intelligence a...

Fast Company has a very insightful article on customer-driven research & development at AT&T Customer Expectations  Research Lab. A group of 40 PHDs are in search of fundamental truths about ways in which people adapt to new technologies. Physicist Greg Blonder has this to say about new...

The Economist has a very good article on Frequent Flier miles. It was in 1981, the frequent flier program was launched in the US by Amercian Airlines. Here are some interesting facts from the article:

• Today, more than 130 airlines issue miles
• About 163m people around the globe collect miles
• Total stoc...

How does mobile marketing differ from traditional marketing?

FAREENA SULTAN: The personal nature of the device makes it one in which the user is very attached -- and at times emotionally attached -- to the device. It's an extension of their personality and of their being, which is particularly true o...

ING Vysya Life  in India has built an online presence to its top insurance advisors called pickuradvisor, which is a blogging portal . Using this service, customers can interact with insurance advisors online.

It is quite a novel concept where you can select your city and the insurance advisor i...

Susan Abbott writes:

Customer experience is the internal response of an individual to their interactions with an organization's products, people, processes and environments. 

Integrating across these dimensions is much more complex than managing within one dimension.  And we need to integra...