Blog by S.Swaminathan

Microsoft is scouting around for technical talent in India. And they are competing with the Infosys, Wipro, TCS and the Accentures of the world to get the best Indian software minds.  What do you do then to attract the best talent and beat competition?

Microsoft has resorted to what it does bes...

Internet users in India are a little over half of the mobile population in India (approx . 60 million mobile subscribers). Successful brands need to combine the power of internet and mobile to drive a new digital brand experience in a market like India.  Mobile will give them the reach and inte...

McKinsey Quarterly writes:

Few European banks currently segment their customers by loyalty; most institutions rely only on factors such as age, stage in the life cycle (for instance, student, married, or retired), and other socioeconomic variables. This failure to track loyalty is, in fact, doubly da...

Jory Des Jardins writes:

If you want to truly engage with customers, give up control. Quit trying to look perfect, like you know more than they do about your product, because these days that's impossible. And even if you did you would bore people. Tell us what you did wrong, what you learned, and how...

NY times  has this interesting article on the advertising model post the on-demand video era.

Josh Bernoff, an analyst at Forrester Research, a technology and market research company based in Cambridge, Mass., predicts TV shows available by video-on-demand will eventually be free, and that new i...

The television sets in India will soon double up as internet access devices if TRAI( Telecom Regulatory Authority of India) plans go on track.

ContentSutra writes:

To start with, digital television will be introduced in metros from April.

The TRAI has asked the information and broadcasting ministry to...

Rajesh Jain has posted some fantastic quotes and thoughts by Drucker. Just thought, I will post them without any change( I highlighted a couple of them, which I really liked and is relevant to my workplace)

Management is doing things right; leadership is doing the right things.

Quality in a product or...

Miel Van Opstal  requested me to guestblog at CoolzOr and Shiwej.  The issue of  building trust and posting guidelines for blogs was discussed. Miel was keen to take-up this topic as protecting one's ideas and strong ethical practices is increasingly becoming important in blogosphere.

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Johnnie Moore has this post on Zopa, the first lending and borrowing exchange.

Here's Zopa's reason to be in business:

Here's the way the world works (and it must be right because it's been like this for hundreds of years...)

People who have spare money give it to a bank. Banks then do whatever they ...

Kathy Sierra has this very nice post on a simple and easy way to develop breakthrough ideas. She uses the metaphor of audio equalizer and how it could be used laterally in generating ideas. I see it as a brilliant method to rejig or enhance customer value, customer experience and drive product innov...