Blog by S.Swaminathan

Here is  past week's interesting customer management related news:

Is enterprise CRM dead?

Now What? The Post-CRM World

How Do Your Customers Value You?

An adman's guide to survival

Captializing on conversational capital

Giving VIP customers something extra

Spreading the word

The MySpace Generation

Loya...

Seth Godin has an interesting post where he compares marketing professionals to architects. To me, it clearly defines the job profile of every marketing professional in any organization. Be it at a junior, middle or a senior level, if they are not doing things like an architect, then they move from ...

Increasingly, the digital world and new devices is set to transform the old world marketing methods. Coupons which are widely distributed globally, will now come to consumers on their mobile phones. These coupons can be redeemed in stores or online. Marketing Vox mentions of this coming trend...

On Leadership: Don't ever think or say "I." Think and say "we." Effective leaders know they have authority only because they have the trust of an organization. They understand that the needs and opportunities of an organization come before their own needs.

On Talent: Attracting a...

Seventy percent of 13- to 23-year olds surveyed said experiential marketing is extremely or very influential on their opinion of a product or brand. Sixty-five percent said that participating in an event would cause them to act more quickly to purchase a product. Seventy-six percent said that partic...

Don E. Schultz , I think is the guru of integrated marketing and here is his interview on the challenges and opportunities in making integrated marketing happen. Integrated marketing is all about building a "holistic" customer experience across touch points.

Here are some excerpts:

• The issu...

Ad Age has this interesting story on what kind of ad-content will make the 4 million users of TiVo (DVRs) download  ads and view them.

Unlike the era of network television, consumers increasingly in the future will skip TV commercials as they use more of these devices like DVRs, Video iPods etc....

The  world of marketing & advertising should start taking consumer generated media seriously.

It's not something that's a passing fad but I think this gives consumers a voice. Consumers increasingly want to participate and tell the world what they think and feel about the brand. Also, they ...

Leigh Duncan has been writing about the fundamental differences between experiential marketing(EM) and customer experience management(CEM) and that how often both the concepts are misunderstood. The post on Five experience fundamentals brings out the essence of CEM very well.

I firmly believe experi...

Melissa Campanelli writes:

Three-quarters of consumers think they should receive specialized treatment at stores that they are particularly loyal to during the holidays, according to a study released today by Grizzard Performance Group. The 75 percent statistic is further supported by a Grizzard surv...