Steve Jobs had interesting things to say in his adddress at Stanford-this commencement address- Just tells you a few things if you want to say customer centric.
a. Love what you do. Don't ever do it for others.
b. Be "true" to your spirit.
c. Accept Reality - You then get to solve problems ...
I quite like this term. When building a great company, the need for individual leaders is what makes the difference. Individual leaders are ones who understand that they are doing things at work not just as a job or for salary alone! They understand that their job starts well before work and goes o...
Employee attitude many a times make a difference to customer satisfaction and experience. It makes sense to measure employee attitude every quarter. I have always felt we can teach any competency and skill if your employees have the right attitude. "Skills can be taught. Attitude comes from wit...
There's no better way to build a brand than to get your customers involved and engaged. If they spend time with your brand, give them their ideas on what one could do, why will they even switch and go to another brand?
Levis encourages customers to write back if they have done interesting things wit...
Traditional advertising campaigns for brands are changing - encouraging customers to participate seems to be the way forward. P&G's campaign for Crest seeks customers to vote for the best flavour of toothpaste and new digitial mediums are making it easy for brands to interact with their cu...
Marketing needs redefinition. Clients want it. Agencies must be ready to adopt it. Technology like TiVo are escalting the change. Some key questions to ask :
a. What is there in my marketing plan beyond the 30 second spot?
b. What's there in my plan that can help consumers interact with us?
c. Do I hav...
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