Blog categorized as Advertising

It is a widely held belief that TV & Video are under a threshold of change. What can one expect in the coming decade? Here's what consumers want from TV & Video:

According to Peter Storck, president and founder of digital media consultancy North Points Group,

• 33 percent of consumers say they...

Trying searching on your mobile. It's really difficult.

Web is not as omnipresent on mobiles as it is on PCs today. A whole new way of doing it on the mobile seems to be the answer. Also, the experience of the web on the mobile, is not as rich as it is on the PCs too.

Here's an interesting article on...

Increasingly, consumers can be targeted with precision. Thanks to the rise of new devices and media opportunities.

emarketer has this interesting report:

Implicit in the desire to target advertising is the recognition that its opposite, mass-market advertising, is no longer as viable as it was in bro...

When telemarketers called your telephone no. to sell products based on your profile and information that they had, it was seen as unsolicited calls, you got annoyed. Then, DNC(Do not call lists) were started to protect your privacy .  Email lists then had unsubscribe lists to protect you from s...

Walter Carl writes about Net Promoter Score, the new metric that will become the industry standard for your brand.

What's net promoter score?

NPS is the likelihood that a person will recommend an organization, brand, product or service to a friend or colleague. The NPS score is calculated by subtracti...

I love Lulu TV for their approach to business. This is truly Media 2.0 and business 2.0 coming to life.  It marks the beginning of a new kind of partnership between professionals, citizens and media. Marketers need to find a new role for themselves in this model. To me it looks more disruptive ...

Coke has just released the happiness factory commercial. Take a look.

I think the execution and production quality is just brilliant. It's got a lovely feel and a nice touch to it. I was extremely impressed by the idea/concept but it did leave me with some questions. I am not so sure, if it is engagi...

If you think vending machines just spew the products out and have nothing else to offer, it's time to think again. Coke is planning a whole host of features in their vending machines that will engage customers.

Look at what these vending machines can do:

Coca-Cola said trials of new vending machines ...

P Greenblog has a great post on P&G and its new marketing mantra:

They(P&G) have a CEO by the name of A.G. Lafley, who seems to be quite the man....What makes him good at his job is that he is a genuine visionary and strategist.

Here's some of his quotes:

"We have to create a great experi...

I read an interesting article by David Armano thro' futurelab blog on the changing face and evolution of creative mind. This article to me clearly summarizes how organizations need to unleash a new creative environment to create a differentiated customer experience:

The perception of creativity itsel...