Blog categorized as Advertising

Last week, I had posted about Toyota Scion using kids to influence purchase. Now, it seems that Toyota is getting into customizing marketing messages.

Toyota is letting customers choose the ad that they want to see. imedia reports that  one ad asks users to select their personality type - then r...

For all the talk about how important ideas are in business, ideas are really a plentiful commodity. What's scarce are the skills to get ideas through the myriad layers of bureaucracy that threaten to declaw, neuter, or bloat them beyond recognition. "There's this irrational notion that when the...

Toyota quietly began an unusual virtual promotion of its small, boxy Scion: it paid for the car's product placement in Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds.  The power of younger consumers has grown stronger in recent years. According to ...

Jim Berkowitz writes:

Brace yourself. Here are five of the advertising words you should never use:

1. Quality - This may be the most overused word in advertising, which is the primary reason why you should stay away from it.

2. Value -  Like quality, value has been ruined by overuse. Value, like ...

Larry Weber has some great, provocative comments on brands & marketing for us to think about:

• "Brand is the dialogue you have with your constituents."
• THE PURPOSE OF THE MARKETING DEPARTMENT: To aggregate customers.
• WHAT ABOUT SALES?
  I find sales as rather agrarian in nature. It's their j...

"Building brands used to be about creating messages that would endure for decades. Those days are over. Shorter product life cycles, a dynamic media landscape, and restless consumers mean that brands can become irrelevant within a few years, or even within a few months. Companies have to keep r...

From today on, eBay users who also happen to be car fans can obtain information on the new-generation E-Class on eBay’s website. They will also have the opportunity to participate in an auction for a special edition E-Class model, with the proceeds from the sale to be donated to the Laureus Sport fo...

Jeff Jarvis has this fantastic post on his take of the future of media.

I believe this has profund implications for brands and marketers.  They have to get ready for era which is moving from 'media monoliths' to 'media microliths' - small network of people who will play a critical role in shapi...

A couple of days back , I had posted on Getting ready to  auction television time. Here's a follow-up on that news!

Days after Ad industry task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay has won the bid. "We've looked at...

A group of marketers led by Wal-Mart's Julie Roehm today put out the call for advertisers to contribute $50 million for a test of an online auction system to buy and sell TV advertising.

The initiative is being championed by an ad-hoc group of 10 marketers including Wal-Mart, Hewlett-Packard Co., Ma...