Introducing an evolution in Mobile Marketing. PaperClick is a patented techn...
Anheuser-Busch plans to launch its own direct-to-consumer network. Details of the strategy are still under wraps, but the new channel, code-named "The Bud Screen," will debut sometime during the fourth quarter of Super Bowl XL, offering viewers the opportunity to download advertising, prog...
The company's aim is to provide more localised content to customers(in India).
The world's No. 1 search engine, Google, on Tuesday announced opening of its sales and marketing offices in New Delhi and Mumbai. The offices will cater to its growing business in India besides developing business opportun...
Jim Barnes writes:
Customers know about relationships; they are not stupid.
Forget the card
The customer of 2006 has evolved and, to a very great extent, has grown up with and understands the power of technology. She knows when a message from a company is "systems generated." A birthday card...
Tiffany Young writes:
It's well known that children younger than eight have difficulty distinguishing advertising from educational programming, and there have long been protections in place to distinguish the two on television.
Let's look at the current media landscape for kids:
Business 2.0 carries a very interesting point of view from scientists, consultants, former google employees, tech visionaries on what google's future is. Here' are some excerpts:
Scenario 1 (Circa 2025): Google Is The Media
Google TV, Google Mobile and the rise of e-paper create the perfect storm.
Sinc...
Rob Graham writes:
"If the demand for content is growing rapidly, where is all that new content going to come from?"
The short answer is "from whoever wants to create it."
If you step into the way back machine and return to the 1980s, the creation of video content was in the domain...
Here's one more way to involve consumers and build an engagement with a brand - Red Bull Art of Can
The Red Bull Art of the Can Contest offers a platform through which any person regardless of age is invited to take part. Artists, students, grandparents and all of those in-between are invited t...
Richard Edelman writes:
The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years...
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