Blog categorized as Advertising

Louis Columbus writes:

There's a dividing line emerging in marketing today, and it doesn't have anything to do with the size of a marketing budget, the amount of CRM or channel management software  installed, the size of the company or its long-standing reputation. In fact all these things don't...

Joseph Jaffe writes:

Just read an interesting piece by R/GA's Bob Greenberg on real neutrality. Here some worthy snippets:

The fundamental problem with media neutrality as a rallying cry for the industry is that it perpetuates the false assumption that nearly all marketing problems are solved with an ...

In an earlier post, I had mentioned about Chris Lawer and his views on dimensions of co-creation. Here's one more great example of participation marketing by Levi's.

They have created a new benchmark with Antidote.

Levi's® Antidote is a living, growing snapshot of what people are thinking and doing a...

Can this strategy work? A free PC that is to be given away by a Hong Kong based technology company Asiatotal.net in developing countries like Brazil, Mexico, India, Argentina etc. I wonder though, what is the business model and how will they scale-up to give away millions of PCs. Nevertheless, the i...

Joseph Jaffe writes:

History (and future) of Media in 4 simple steps

1. One to Many - Shotgun approach; spray and pray; status quo; norm
2. One to One - Peppers and Rogers; full of promise; didn't really live up to expectations
3. One from one - the story of search; credited to GM O Connell; certainly has live...

Here are some excerpts on this topic from Forrester :

• "Catch-up TV" generates even more revenue. No one wants to be left out of the water-cooler talk about Gabrielle's outrageous flirtation on last night's Desperate Housewives episode. Instead of stimulating time-shifting, Forrester believe...

It looks like Google is suddenly getting serious about MOBILE and this effort, called "Local for Mobile" is serious indeed.  For anyone that's ever lamented the fact that all but the most powerful handheld devices can't handle the memory intensive Google Maps API, the new application ...

I had  written  a few weeks back about the emerging trends in music.  One of the trends that was identified was "music everywhere". Devices like iPods are redefining the way we hear and consume music.  I guess this now happening to news too, in India. Now, you can liste...

eMarketer and the Word of Mouth Marketing Association (WOMMA) have released a new report.

According to the report, the top ten reasons why word of mouth marketing is gaining momentum is that:
1. The consumer is in control
2. There is a growing distrust of advertising messages
3. Empowered consumers are ...

I had written a few days back about Google's potential ability to disrupt the advertising model and the coming of  a PPE Model by Google.

The NY Times has a nice follow-up article on the same topic. Take a look at what it has to say:

This year, Google will sell $6.1 billion in ads, nearly double...