Blog by S.Swaminathan

Print media, too, do not want to be left behind in the age of multimedia.

Print magazines are finding ways to put multimedia ads in their pages. Advertisers are working towards making print ads interactive. Rolling Stone and Us will carry a noisy promotional insert that will play music and offer sou...

Here are some brain exercise tips from Dave Pollard

Few of the tips include:

1. Reconnect with your intution
2. Reconnect with your senses
3. Use analogies and metaphors
4. Learn something outside your comfort zone

and there's more. Read on.

Via emergic.org

Here's a nice article from NY times on this topic.

The challenge is to create desirable advertising, which consumers will talk about, spend money to download(!) and even buy merchandize associated with it.

But, as always, we should not cross the line and make consumers indifferent to this form of co...

Peppers & Rogers in their article Points don't add up to loyalty( by David Peak) talk about Citibank and Wachovia launching bank-wide loyalty programs. They have introduced the concept of  TRB - Total Relationship Banking( for financial institutions) where they emphasize the importance of e...

Read Daniel Pink's interview today on this subject. Inspiring to read. Here's my take on the same topic.

1. Hire more right brained people. They bring empathy, artistry, big picture thinking to a business. It makes a huge difference to the culture, attitude and the working environment of a company.
2. Right...

Remember what happened to PCs. It started off being a geek's machine and then quickly became available with your neighbourhood dealer/reseller/retailer. Service and bundling is the only competitive advantage left for PC brands.

We will now see it happen to mobile phone services too.  Telecom min...

McDonalds has launched RedBox, a video vending business.  Similar to Coke vending machines, these machines dish out DVDs at $1 a day. For every extra day, you are charged an extra $1. If you keep the DVD for 25 days, the DVD is yours! These machines are placed at supermarkets.

I believe this is ...

Nice book review by Nick.  Has some great thoughts from Sam Walton's style of management. Just reproduced it here.

Book Review - "What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World" by Nick Wreden.

The key to Wal-Mart’s success may be a 7:00 a.m. meeting eac...

I have often wondered with best of the brains and talent working in large organizations, why is that they lack the innovation edge. I have always been suprised how local businessmen or young start-up companies innovate so easily. And how is that organizations that were once touted as being innovativ...

I got to see the webisodes launched by Levers for its brand - 'I cannot believe, it's not butter' spray. Click here to see it - Sprays of her life. Quite different from what I am used to from Levers.

I think the approach to brand building by traditional soft goods companies seems to be changing. I am...